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User Guide to Getting Started with Mailmunch Email Marketing
User Guide to Getting Started with Mailmunch Email Marketing
Liz Gannes avatar
Written by Liz Gannes
Updated over a week ago

Mailmunch offers a complete lead generation toolkit that helps you collect leads and provide your users with a more engaging experience with your brand.

Mailmunch offers multiple features to assist you with crafting your offers on your website. Instructions for how to create the different types of campaigns are given below.

Email Marketing

Mailmunch offers us hundreds of customizable templates to create, design and send email newsletters that boost conversions.

1) Broadcast Emails

Broadcast emails deliver our message to all our subscribers at the same time with a single email design. These are best used to strengthen our relations with subscribers through email newsletters or for boosting sales through email promotions.

2) Autoresponder Emails

An Autoresponder email is triggered when someone subscribes to your specified list on MailMunch. It can be used for a variety of use cases such as the welcome email, coupon code email, and content upgrade email. Also, it cannot be sent to users created before the campaign went live or for sending out follow-up emails.

3) Drip Campaigns

Drip Campaigns are an automated set of marketing and behavioral emails that are triggered on a periodic schedule or specific user actions. The primary objective of an effective email marketing strategy is to deliver the right information to your subscribers in a timely manner so they commit to your call to action.

4) Cart-Abandonment Emails

Abandoned-Cart Email Campaigns is an automated set of follow-up emails that are triggered on a periodic schedule. The primary objective of this email sequence is to recover abandoned carts by notifying and reminding the shoppers who made their way to your checkout page, encouraging them to return, and enticing them towards completing their purchase.

5) Automation

Mailmunch allows you to create automation journeys to retarget individual customers and drive them to convert. An automation journey is a sequence or flow that is set in motion by a specific trigger followed by a few steps. This allows you to send timely emails to the recipients, and enable brands to personalize their communication. You can trigger these communications to your prospects based on specific dates, durations, behavior, the information you have about your leads, and how they engage with your previous communications.

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