A tracking pixel, or a conversion pixel is useful for tracking user behavior and conversions. It can help you evaluate your marketing efforts and increase sales. It is an HTML code snippet, and it loads when a user opens an email or visits a website.

In this article, you’ll learn how to add tracking pixels at site-level with Mailmunch.

Following are the steps to add tracking pixels at a site-level.


Step 1: Click on the Site Settings link present on the bottom left of your screen in the sidebar.

Step 2: Click on the Tracking card to set up third party tracking pixels for your campaigns.

Step 3: Add the View Pixel and Subscribe Pixel in the Site Tracking section. Click on the SAVE CHANGES button at the bottom.

  1. View Pixel
    These are triggered when a visitor views your form.

  2. Subscribe Pixel
    These are triggered when a visitor successfully subscribes to your form. You can also pass in subscriber's email address by typing [EMAIL].

Note: These are global pixels that are fired when any of your forms or landing pages is viewed, or when a visitor subscribes. If you have existing pixels on your forms or landing pages, those will fire in addition to the following.

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