A tracking pixel, or a conversion pixel is useful for tracking user behavior and conversions. It can help you evaluate your marketing efforts and increase sales. It is an HTML code snippet, and it loads when a user opens an email or visits a website.

In this article, you’ll learn how to add tracking pixels at site-level with Mailmunch.

Follow the steps below to add tracking pixels at a site-level:


Step 1: Click on the Manage Site link in the top navigation bar.

Step 2: Click on Tracking in the left menu panel.

Step 3: Add the View Pixel and Subscribe Pixel in the Site Tracking section.

  1. View Pixel
    These are triggered when a visitor views your form.

  2. Subscribe Pixel
    These are triggered when a visitor successfully subscribes to your form. You can also pass in subscriber's email address by typing [EMAIL].

Step 4: Click on the Save Site Tracking button at the bottom.

Note: These are global pixels that are fired when any of your forms or landing pages is viewed, or when a visitor subscribes. If you have existing pixels on your forms or landing pages, those will fire in addition to the following.

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