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Understanding the terminology for Email Reports
Understanding the terminology for Email Reports
Liz Gannes avatar
Written by Liz Gannes
Updated over a week ago

To get the most out of the email reports and insights, we use categories to help users separate their campaign data, and organize their email campaign analytics.

An email report summary is available for every email you have ever sent in Mailmunch. It shows you:

• How many contacts you sent it to

• How many contacts did not receive it (number of bounces)

• How many times it was: reported as spam, opted out of, clicked through, and forwarded

Below are explanations of the terms used, and the percentages, in the email campaign screenshot.

1) Opened

Opened represents the total number of times the emails were opened for any given campaign by all recipients. If a recipient opened your email multiple times, each instance would count towards this number.

2) Unique Opened

Unique Opened represents the number of unique individuals that opened the email. One open is recorded for each individual recipient who opens the email. If a recipient opens the same email again, and repeats, this instance won't count towards this number.

3) Clicked

Clicked represents the total number of times any, one or more time links added in any campaign was clicked.

Unique Clicked represents the total number of unique clicks for each/all links placed in any email campaign. Multiple clicks on the same link will not count towards this number.

Unsubscribed represents the total number of recipients that decided to unsubscribe from the list, and clicked the unsubscribe link placed in the footer section of that email campaign.

Complained represents the total number of recipients that had an issue, or complained about the campaign by marking your email campaign as spam.

Bounced represents any recipient who had an email triggered for them, but failed to receive the email. Soft bounces may occur if the recipient's mailbox is full, the message size is too large, or if the recipient's settings does not allow emails from the sender. A hard bounce or a permanent delivery failure may also occur, this means the recipient's email address is invalid or no longer in use.

Failed represents the total number of emails in the campaign that were not delivered.

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