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How to enable the Welcome Email in Mailchimp?
How to enable the Welcome Email in Mailchimp?
Liz Gannes avatar
Written by Liz Gannes
Updated over a week ago

Mailchimp has two different settings for sending welcome emails to your users depending on whether you've enabled or disabled double opt-in.

When Double Optin is Enabled

If you've turned on Double Optin, Mailchimp allows you to set a Final Welcome Email. As soon as somebody subscribes to your opt-in form, Mailchimp will first send them a confirmation email asking them to verify their email address. Once they've verified their email address, Mailchimp can send a Final Welcome Email if you've enabled it. To enable or disable the Welcome Email, follow the official Mailchimp documentation.

When Double Optin is Disabled

If you've disabled Double Optin, Mailchimp does not send the Final Welcome Email even if it's enabled. In this case, you'll have to create an Automation Workflow to send a Welcome Email to your subscribers.

To accomplish this, follow the few easy steps mentioned below.

Step 1: Login to your Mailchimp account.

Step 2: Click on the Automations icon present on your Mailchimp account dashboard.

Step 3: Click on the Create button on the top right corner of the screen. Select the Classic Automations option from the drop-down menu.

Step 4: Click on the Subscriber Activity tab, and select Welcome new subscribers from the options available.

Step 5: On the Single email tab, enter your Campaign Name. Select an audience list from the drop-down menu, your welcome message will be sent to anyone who subscribes to email marketing from this audience. For example, we selected Personal Users. Click on the Begin button to proceed.

Step 6: Review your automation, click on the Edit button in the field you want to edit.

  • Click on the Edit From button to edit the name and email address that your contacts will see. Enter the Name and Email address, and click Save.

  • Click on the Edit Delay And Recipients button to change the delivery delay after signup. Select Immediately from the drop-down menu, so that the welcome email is sent as soon as someone subscribes, and check the Trigger when you import subscribed contacts option. Click Save.

  • Click on the Edit Subject button to edit the Subject and Preview Text. Click Save.

  • Click on the Use advanced settings option under your campaign name. Click on the Use Advanced Settings button again to switch to the advanced automation builder.

  • In the Schedule option, click on Edit. Select the option of As soon as possible under the drop-down menu of What time should emails be sent? Click on the Save Schedule button on the top right corner of the screen.

  • Click on the Edit Settings button, edit your workflow settings, and click on the Update Settings button on the top right corner of the screen.

Step 7: To design your email, click on the Design Email button. To add an email, click on Add Another Email at the bottom left of the screen.

  • Fill in the required fields for the email information, and click on the Next button on the bottom right of the screen.

  • Choose a template to your liking, and click on the Change Template button to proceed.

  • Edit the default placeholder text. Click on the Save And Continue button at the bottom right of the screen to return to the automation workflow.

Step 8: Now that you've designed your campaign and configured your workflow settings, you'll see a final checklist of all the items. Everything needs to be marked in green for you to start the workflow.

Step 9: Click on the Start Workflow button at the bottom right of the screen. Click on the Start Workflow button again to confirm.

Congratulations! You have now setup an automation workflow that will send Welcome Emails to your subscribers as soon as they subscribe from Mailmunch opt-in forms.

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