Abandoned-Cart Email Campaigns are an automated set of follow-up emails that are triggered on a periodic schedule. The primary objective of this email sequence is to recover abandoned carts by notifying and reminding the shoppers who made their way to your checkout page, encouraging them to return, and enticing them towards completing their purchase.

An abandoned-cart campaign comprised of three emails results in a higher conversion revenue, according to a benchmark report published by Klaviyo. This email sequence should include a cart reminder, and a sense of urgency through limited sale offers and promotional incentives.

Abandoned-Cart Email Campaign can be created by following the few simple steps mentioned below.

Step 1: Navigate to your Mailmunch menu bar items on the homepage and select Campaigns. Click on the Create New Campaign button present in the top right corner of your screen.


Step 2: Click on Abandoned Cart Flow from the different campaign types displayed.


Step 3: Click on the Create Campaign button to proceed.


Step 4: Edit and review the email drafts displayed below, and then activate your campaign.


Step 5: Design and customize your email content by making use of the different tools offered by Mailmunch to make your email stand out from the crowd.


Browse through a variety of eye-catching templates. Hover over the selected template of your liking and click on it to change.


Step 6: Once you have designed the content, proceed to the Subject step, set the Subject for your email in the Subject tab. Make use of the Personalize merge tags to make your emails personalized for each recipient such as adding the first name of the recipient to the subject of the email.

Add the Preheader Text, this is a short summary text displayed to your subscribers next to the subject line in the inbox when viewing an email.


Fill in the Sender Information, use your name or the company's name as the Sender Name. The verified email addresses you have for this domain will be displayed in the tab next to the sender name. If you do not have one, please type in an email address and press enter. Once the email address has been verified through the verification email sent to your inbox, you will be able to select the email address from the drop-down list.


Step 7: Click on the Review step to preview the final outlay of the email. Click on the Finish button to proceed.


Step 8: Repeat the process. Edit and review your subsequent emails. Click on the Add Email button present in the top right corner of your screen to create a subsequent email which will be triggered at a later date. Emails created for your campaign will be listed in your Abandoned Cart Flow dashboard in ascending order based on the trigger date OR time.


Step 9: Click on the Edit icon present in the left timeline of your screen to set your Email Schedule from your dashboard settings.


Click on the drop-down menu and select immediately after a customer leaves their cart or specify a time by selecting an option from minutes, hours, or days. Enter a specified time along with the selected option. Click on the Confirm button to save the changes made.


Step 10: Click on the Settings icon. Name your campaign, toggle the Activate this flow button and click on Confirm to activate your cart-abandonment email campaign.


Note: Disable abandoned cart automations created outside Mailmunch to ensure that your customers don't receive redundant emails.

Incase of Shopify store, go to Shopify admin > Settings > Checkout.


In the Abandoned checkouts section, uncheck Automatically send abandoned checkout emails. Click Save.

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