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Creating an Abandoned-Cart Email Campaign
Creating an Abandoned-Cart Email Campaign
Liz Gannes avatar
Written by Liz Gannes
Updated over a week ago

Abandoned-Cart Email Campaigns are an automated set of follow-up emails that are triggered on a periodic schedule. The primary objective of this email sequence is to recover abandoned carts by notifying and reminding the shoppers who made their way to your checkout page, encouraging them to return, and enticing them towards completing their purchase.

An abandoned-cart campaign comprised of three emails results in a higher conversion revenue, according to a benchmark report published by Klaviyo. This email sequence should include a cart reminder, and a sense of urgency through limited sale offers and promotional incentives.

Abandoned-Cart Email Campaign can be created by following the few simple steps mentioned below.

Step 1: Navigate to your Mailmunch menu bar items on the homepage and select Campaigns. Click on the CREATE NEW CAMPAIGN button present in the top right corner of your screen.

Step 2: Click on Abandoned Cart Flow (Beta) from the different campaign types displayed.

Step 3: Click on the CREATE CAMPAIGN button to proceed.

Step 4: Edit and review the email drafts (flow) as displayed below, and then activate your campaign.

Step 5: Click on the SEND EMAIL - Cart Abandonment Email # 1 and configure the settings in the left panel of your screen.

  • Click on the Edit Design button to design and customize your email content.

  • Make use of the different tools offered by Mailmunch to make your email content stand out from the crowd using the simple drag and drop builder.

  • Click on the Template step, and browse through a variety of eye-catching templates. Hover over the template of your liking, and click on the USE TEMPLATE button to select it. Click on the Save & Continue button to proceed.

Step 6: Once you have designed the content, proceed to the settings panel. Fill in the Sender Information, and the Subject for your email. Add the Preheader Text, this is a short summary text displayed to your subscribers next to the subject line in the inbox when viewing an email. Click on the Preview button to review the final outlay of your email.

Step 7: Click on ADD A DELAY present in the automation flow. Click on the drop-down menu, and specify a time by selecting an option from minutes, hours, or days. Enter a specified time along with the selected option. Click on the check mark button.

  • Click on the Save button on the top right corner to save the changes made.

Step 8: Repeat the process. Edit and review your subsequent emails.

Step 9: Click on the Send Email tab present in the left menu panel to create a subsequent email which will be triggered at a later date. Drag and drop it in the email flow accordingly.

Step 10: Click on the INACTIVE drop-down, and select the Activate Flow option. Click on the Close button present in the top right corner of your screen to activate your cart-abandonment email campaign.

Note: Disable abandoned cart automations created outside Mailmunch to ensure that your customers don't receive redundant emails.

Incase of Shopify store, go to Shopify admin > Settings > Checkout.


In the Abandoned checkouts section, uncheck Automatically send abandoned checkout emails. Click Save.

Note: Currently, Abandoned-Cart Email Campaigns are Shopify user-specific.

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