Mailmunch offers a complete lead generation toolkit that helps you collect leads and provide your users with a more engaging experience with your brand.

Mailmunch offers multiple features to assist you with crafting your offers on your website. Instructions for how to create the different types of campaigns are given below.

Forms and Popups

Mailmunch allows you to grab your site visitor’s attention with captivating opt-in forms, designed to show exactly when a user is likely to convert.

1) Popover

Popups are designed to catch attention, they convey our message and increase sign-ups. We can personalize our campaigns by user intent with different triggers. We can set advanced display rules to dictate well-timed lightboxes to enhance our conversion rates. We can track the exit intent and display pop-ups to capture visitor’s attention before they leave.

Learn More: How to Create Your First Campaign - Popover Form?

Mobile Exit-Intent is highly effective at recapturing the visitors attention when they are leaving your website from their mobile phones, thereby increasing your chances of a successful conversion.

Learn More: How to Create a Mobile Optimized Exit-Intent Popup Form?

2) Embedded

An embedded form is created and displayed as a part of our own webpage. An attractive embed form serves as a classic way to collect leads.

Learn More: How to create an Embed Form?

3) Top bar

These are small banners displayed as bars on the top of our webpage, we can choose for it to move as the visitor scrolls. A top bar serves as an ever-reliable and non-intrusive way to collect leads. These are generally used for broad offers and are a more permanent feature for conversion.

Learn More: How to create a Topbar Campaign?

4) Scrollbox

Scroll boxes appear when a visitor scrolls your webpage. These are super friendly forms that appear once a user has scrolled a selected percentage of our web page indicating their interest.

Learn More: How to create a Scrollbox Campaign?

5) Cover

These are full screen pop-ups offering the highest conversion rates. A Cover form takes over your visitor’s screen and allows you to capture their attention by positioning your offer in front of them while sliding above the page content.

Learn More: How to create a Fullscreen Cover Campaign?

6) Sidebar Widget

A Sidebar Widget is an eye-catching form used to maximize lead collection. It is displayed on the left side of your webpage.

Learn More: How to enable Sidebar Widgets?

Landing Pages

Landing pages are designed to send traffic from ad campaigns to sell products, collect email addresses and a lot more. Landing pages are designed with a specific purpose in mind which differentiates it from any other webpage. There are only relevant links present on the landing page. The decrease in distracting clickables that divert visitor’s attention away from the call to action results in an increase in conversions.

Learn More: How to create and use Landing Pages? and Guide to Designing a Mailmunch Landing Page

Email Marketing

Mailmunch offers us hundreds of customizable templates to create, design and send email newsletters that boost conversions.

1) Broadcast Emails

Broadcast emails deliver our message to all our subscribers at the same time with a single email design. These are best used to strengthen our relations with subscribers through email newsletters or for boosting sales through email promotions.

Learn More: Sending a Broadcast Email to your subscribers?

2) Autoresponder Emails

Autoresponder email is triggered when someone subscribes to your specified list on MailMunch. It can be used for a variety of use-cases such as the welcome email, coupon code email, and content upgrade email. Also, it cannot be sent to users created before the campaign went live or for sending out follow-up emails.

Learn More: Designing an Autoresponder Campaign and How to offer Discount Coupon Codes to the customers?

3) Drip Campaigns

Drip Campaigns are an automated set of marketing and behavioral emails that are triggered on a periodic schedule or specific user actions. The primary objective of an effective email marketing strategy is to deliver the right information to your subscribers in a timely manner so they commit to your call to action.

Learn More: How to create a Drip Campaign?

4) Cart-Abandonment Emails

Abandoned-Cart Email Campaigns are an automated set of follow-up emails that are triggered on a periodic schedule. The primary objective of this email sequence is to recover abandoned carts by notifying and reminding the shoppers who made their way to your checkout page, encouraging them to return, and enticing them towards completing their purchase.

Learn More: How to create an Abandoned-Cart Email Campaign?

Do you want to learn more? Do you want more leads?

Explore our blog, and become a conversion pro by mastering effective techniques that you can use for lead generation!

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