What is Double Opt-in?

Double opt-in is a verification process in which a subscriber signs up for an email marketing list, and as an additional confirmation step, they receive a follow-up email with a link to confirm their subscription.

What are the Advantages of Double Opt-in Email Marketing?

The implementation of the double opt-in method is recommended for a number of beneficial reasons:

  1. Using a double opt-in subscription system ensures the validity of the email addresses in your email list.

  2. The subscribers confirmed to receive your emails and will be more responsive to them, providing you with a more engaged list. It can also enhance your sender reputation.

  3. Subscribers are less likely to unsubscribe or mark your emails as spam which ensures good email deliverability.

  4. The double opt-in process is not a requirement of the GDPR as it does not prove consent, but it is considered to be the best practice in many countries. Your email list is built on quality, it helps reduce the unsubscribe rates, and retain the integrity of your email list.

Read More: All You Need to Know About Double Opt-In Email Marketing

How to enable Double Opt-in Email?

Double opt-in can be enabled for an audience list in Mailmunch by following the few simple steps mentioned below:

Step 1: Navigate to your Mailmunch menu bar items on the homepage and select Subscribers.

Step 2: Click on the Manage Audience button. Select Lists from the drop-down menu displayed.

Step 3: To enable the double opt-in option, toggle the Double Opt-In button of your selected list.

Step 4: Click on the Actions button. Select Edit from the drop-down menu as displayed.

Step 5: You can further customize your double opt-in email by changing the language from the Select Locale drop-down menu. You may also add a brief customized message in the Double Opt-in Message textbox as displayed below. Click on the Submit button to update your list.

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Note: If you have your Mailmunch forms integrated with any third-party email marketing service, it is highly recommended to have the double opt-in email enabled only on one platform. Having a double opt-in email enabled on multiple platforms for the same subscriber would result in a bad user experience as the user will have to verify subscription through multiple opt-in emails.

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