The Contacts tab is present in the left navigation bar of your screen. This includes all the essential tools for managing your subscribers, including segmentation, filtration, custom fields, lists, and tags, as well as import and export.

Segmentation is used to subdivide your recipients into smaller groups, and to build targeted audiences, based on shared data. When you create a segment, you'll set conditions to filter the contacts based on the information that's available in your audience.

Mailmunch offers a user-friendly, and convenient subscribers management system. There are endless possibilities, presented with extensive filters and segmentation options. This helps with the micro-targeting of unique audiences in all possible subsets of a given set. In order to create a subscriber segment based on different requirements, follow the simple steps mentioned below.

Example

Step 1: Create a set of conditions.

Select your conditions by adding a variety of filters from the top menu panel of your screen as displayed in the screenshot below.

Each selected filter displays a drop-down menu for further options. Select accordingly. For instance, the filter “status” shows the options referenced in the screenshot below.

We have selected "Active" for STATUS, "Europe" for CONTINENT, and "No" for CONSENT RECORDED. These filters will get you all the active European subscribers who have not yet given their consent.

Step 2: Save the new segment.

Click on the Save Segment button present in the top menu panel of your screen.

Next, you will be asked to name the newly created segment. Enter a name in the dialog box, and click on the Save Segment button.

That's it! You can now see your new segment for Active EU, No Consent contacts by clicking on open segments

It's simple! Use Mailmunch segmentation to drastically improve the effectiveness of your marketing campaigns.