Go To Step lets you send a contact from one point in your automation to another step within the same automation flow. This means you can move contacts backward to an earlier step or forward to a different branch, depending on how your automation is designed. Instead of rebuilding parts of your automation, you can simply redirect contacts to another step.
When You Might Use Go To Step
This feature is helpful in several situations, such as:
Repeating a sequence
If someone completes a side path (like a special offer branch), you can send them back to your main email sequence.
Retrying a condition
If a contact hasn't met a condition yet, you can loop them back after a wait period and check again.
Sending contacts back to an earlier step
For example, if a subscriber didn’t engage with an email, you might route them back to retry the sequence later.
Important Note
Go To Step only works within the same automation.
You cannot use it to move contacts into a different automation.
How to Set Up a Go To Step
Step 1: Open your automation in the Automation Builder. Navigate to the branch where you want contacts to be redirected, then add the Go To Step action. Place it at the end of the branch where you want the redirect to happen.
Important: Go To Step must always be the last action in a branch. You cannot add additional actions after it.
Step 2: Click on the Go To Step block in the builder. The automation canvas will enter destination selection mode. From here, click the step where you want contacts to go next.
You can select:
An earlier step in the automation to create a loop
A step on a different branch
A step located later in the automation
Step 3: Once you select a destination, the builder automatically draws a connection line between the Go To Step block and the selected step.
This line shows exactly where contacts will be redirected.
If the block does not show a connection line, it means no destination has been selected. Any contact reaching that step will exit the automation instead of continuing.
Loop Protection (Automatic Limits)
To prevent endless loops, each Go To Step action can run up to 3 times in an Hour for a contact.
Once the limit is reached, the contact exits the automation. This limit is automatic and cannot be changed.
Tip: The limit applies individually to each Go To Step block, so multiple Go To Step actions each have their own 3-pass limit.